Why we built Relay

Every marketing leader is being asked to reinvent their org with AI — alone.

The pressure is real and immediate: the CFO and the board want faster results with AI, and every marketing team is being asked to do more with less while figuring it out in real time. Marketers at every level are quietly building — agents for content, campaigns, email, creative, and reporting — but every team starts from scratch, repeating the same expensive mistakes behind closed doors.

I lived this. Leading marketing at some of the world's biggest tech companies, the most valuable thing was never an analyst report or a conference talk — it was a private conversation with a peer who'd already done it. But those conversations are rare, and the knowledge never leaves the room.

Relay is the room — at scale. A trusted, invite-only network where marketing leaders show each other how they're actually building AI: the architecture, the budget, the failures, the ROI. So the next leader starts further ahead than the last.

— Desiree Motamedi, Founder